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Catalog and commerce
Peptide Ecommerce Architecture: Catalog First, Commerce Only Where It Belongs
The hardest part of a peptide commerce site is not the cart. It is deciding, per product and per audience, whether a cart should exist at all — and building an architecture that can do both without becoming two websites. This page explains the three models we build and how to pick.
3
Commerce models
148+
Catalog entries supported
$9,995
Typical build
anvilresearch.com
Wholesale catalog · 148 SKUs
Filter, compare, request batch documentation.
Account pricing is released after business verification. Every SKU carries its own documentation status.
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Three models, and the question that picks one
The question is: for this product, to this buyer, in this jurisdiction, are you permitted to complete a transaction without a qualified intermediary? That is a question for your counsel and your compliance advisors, not for us and not for a website. But the answer determines the architecture, so it has to be settled before the build.
If the answer is no — which it frequently is — then a public storefront is the wrong structure, and building one creates exposure that a redesign later will not undo. The catalog-and-inquiry model exists precisely for this case, and it is the model we build most often.
If the answer is yes for some products and no for others, you need a hybrid: a catalog architecture with commerce gated to eligible products and verified accounts. That is more work than either pure model, and it is the honest answer for a lot of operators.
The three architectures
Catalog and inquiry
The full catalog is browsable and filterable. Documentation is requestable. There is no public cart and no public transaction anywhere in the system. Every path ends in a qualified inquiry routed to a human. This is the Northline template, and it is the default recommendation.
Gated commerce
Public catalog browsing, but transactions require an approved account. Registration collects business verification, and approval is a manual step your team controls. Pricing can be hidden or shown per account tier.
Open commerce
A conventional storefront with public transactions, for operators whose counsel has confirmed the products and audience support it. We build it on Shopify or Stripe rather than rolling our own payment handling.
Choosing between them
| Catalog and inquiry | Gated commerce | Open commerce | |
|---|---|---|---|
| Public transaction | None | Approved accounts only | Yes |
| Payment processing needed | No | Yes | Yes |
| Account verification | Not applicable | Manual approval | Optional |
| Typical buyer | Distributors, partners, clinics | Verified wholesale accounts | Consumer or professional |
| Build complexity | Lower | Higher | Moderate |
| Typical package | Supply & Operations | Growth Partner | Growth Partner |
We do not advise on which model your business is permitted to operate. Bring that determination from your counsel and we will build to it.
What makes a catalog actually usable
Most catalog sites fail on mechanics rather than design. A hundred and forty entries with no filters is a wall. Filters that reset when you hit back are worse than no filters. A specification table that is a paragraph of prose cannot be compared across entries. These are unglamorous problems and they are the entire difference between a catalog people use and one they bounce from.
The Northline architecture handles them: filter state persists in the URL so back and share both work, entries use a structured attribute template so any two are comparable, and documentation slots live per entry so a request is always about a specific item. Bulk import means you can load a hundred entries from a spreadsheet rather than typing them.
Catalog mechanics included
- URL-persisted filter and sort state
- Structured specification template per entry
- Per-entry documentation slots and request routing
- Bulk import from a spreadsheet
- Result counts and empty states that suggest a next action
- Category landing pages that can rank independently
- Admin view of requests grouped by category
What we will not build here
Stated plainly, because in this category the exclusions matter more than the features.
Consumer purchase flows for products requiring oversight
If a product requires practitioner involvement, we do not build a path that lets a consumer complete a transaction without it, regardless of how the request is framed.
Copy that describes outcomes or effects
Catalog entries carry specifications and documentation, not benefit claims. This is not a stylistic preference.
Our own payment handling
Payments go through Shopify, Stripe, or your processor. We do not touch card data and we do not build custom payment infrastructure.
Processor approval
We can prepare the site, policies, and business presentation that underwriting reviews. Approval is the processor's decision and we make no representation about it.
Designs suited to catalog work
Anvil Research
$9,995+Wholesale catalog with per-batch documentation and account pricing
Suppliers, distributors, and operators who need to present a broad private-label catalog and route qualified business inquiries, with no public cart anywhere in the build.
8 pages·10–15 business days
Basin Bio
$15,000+Multi-brand operator platform with shared catalog and routing
Operators presenting a platform, holding company, or multi-brand story to partners and investors rather than to end customers.
9 pages·15–25 business days
Ridgeway Labs
$995+Direct catalog storefront — fastest route to taking orders
Anyone who wants a professional site quickly and would rather spend their attention on the offer than on the art direction.
7 pages·10–15 business days
Our recommendation for this page
Supply & Operations — $9,995 setup
Catalog builds need more pages, more structure, and more careful copy than a standard site. Supply & Operations is the realistic floor; commerce layers push it to the Growth Partner.
Included
- Everything in Brand Launch
- Full commerce build: catalog, configurations, cart, order review, and confirmation workflow
- Age and research-use gating on entry, with the acknowledgement recorded against the order
- COA lookup — customers retrieve batch documentation by lot number
- Batch and lot management, so documentation is tied to what actually shipped
- Shipping tiers, free-shipping thresholds, and cold-chain handling flags
30–45 business days depending on catalog size
Questions
Frequently asked
Can you build a peptide store with a shopping cart?
For products and audiences where your counsel has confirmed public transactions are permitted, yes — built on Shopify or Stripe. Where they have not, we build the catalog-and-inquiry architecture instead, which presents the full catalog without any public transaction path.
Which model do most of your clients use?
Catalog and inquiry, by a wide margin. It presents the full range, captures qualified demand, and keeps the transaction where a human decides it belongs.
Do you handle payment processor applications?
We prepare what underwriting looks at — the site, the policies, the business description, and the model documentation. We do not submit applications, we do not have processor relationships to hand you, and we make no claim about approval outcomes.
How many catalog entries can the system handle?
Thousands. Entries are content records rendered through a shared specification template, with filtering and search built in. Bulk import from a spreadsheet is included.
Can I show different prices to different accounts?
Yes, in the gated commerce model. Accounts carry a tier, and pricing renders per tier. Prices can also be hidden entirely until an account is approved.
Can I start with catalog and inquiry and add commerce later?
Yes, and it is the sensible sequence. The catalog architecture is the foundation; commerce is a layer on top. Adding it later is a scoped project, not a rebuild.
Bring us the model. We will build to it.
Tell us what your counsel has confirmed and we will scope the right architecture — catalog, gated, or open.